Brand Values at EmeraldSwift.Art

EmeraldSwift.Art is a one-woman show project. Every piece I create is infused with passion, meaning. For me creativity is more than just a process—it’s a way of life. It was always there even when I was stuck in 9-5 office job.

The brand is more than just a shop—it’s a reflection of deep-rooted need to create and values that guide me everyday. Every design, every handmade piece, and every artistic creation carries a deeper meaning.

my every step, every design, stitch, and brushstroke. These values shape the way I create, connect, and share our work with the world.

1. Creativity with Soul

Art is an expression of the soul, and each piece I create tells a story. Whether it’s a hand-stitched book cover, a quilted pillowcase, or an intricate illustration, or just a carefully selected digital design - I believe that art should not only be beautiful but also meaningful, evoking emotions and inspiring those who experience it.

2. Nature & Spirituality

Nature is a powerful muse. From Art Nouveau influences to bohemian and mystical elements, our work is deeply connected to organic shapes, flowing lines, and the magic of the natural world. I believe in art that carries a sense of harmony, mindfulness, and a bit of enchantment. I believe in creating with mindfulness—honoring the beauty of the world around us and channeling its essence into our art. Respecting the planet is at the heart of mycreative process.

3. Quality & Craftsmanship

Handmade is personal. Each piece I create is thoughtfully designed and crafted. Whether it’s a bookbinding project, an embroidered item, or a print, I prioritize quality materials and techniques that ensure longevity and beauty.  Longlasting items support sustainability.

4. Sustainability & Eco-Friendliness

Sustainability and ethical choices matter. I strive to use recycled, repurposed, and eco-friendly materials whenever possible, giving new life to fabrics, paper, and other resources. I choose to create in a way that minimizes waste and supports mindful consumption. My handmade items are crafted with minimal waste, and my print-on-demand products are carefully chosen to align with responsible production standards. There is no over-stock and long shippment distances. Every small step matters, and I am committed to making choices that reduce my environmental impact.

But sustainability is not just about today—it’s about the future. As a mother, I want to leave the world in a better state for my daughter, ensuring that she grows up surrounded by beauty, respect for nature, and the understanding that we all have a role to play in protecting our planet.

5. Supporting Young & Independent Artists

Art thrives in a community. I believe in fostering creativity by supporting young and independent artists. Whether through collaborations, commissions, or simply sharing their work, I aim to uplift emerging talent and create a space where artistic expression is valued and celebrated. That is why in my shop you will find my own designs mixed with designs of other creatives I cooperate with.

6. Entrepreneurship & Empowerment

I want my daughter to see firsthand that passion and perseverance can create something meaningful. Through EmeraldSwift.Art, I am building a business that reflects my values, proving that creativity and sustainability can go hand in hand with entrepreneurship.

As a woman, I believe in empowerment, independence, and showing the next generation that dreams can be pursued fearlessly. I want my daughter to grow up knowing that she can create her own path, build something of her own, and embrace her passions without limits. 

This is why I will donate 5% of my shop’s yearly income to Plan International, a foundation dedicated to empowering children and advancing gender equality worldwide. You can learn more about their work [here].